Logo Design | Web Design

cortes capital

Cortes Capital is an investment firm specializing in funds, co-investments, and direct investments, dedicated to delivering innovative financial solutions and exceptional value to its clients.

Made with High Five Media

Cortes Capital logo featuring a shield with a crown and heart design in blue and gold.
Laptop displaying the Cortes Capital website with a "Welcome to Cortes Capital" message and skyline image, next to a coffee cup on a desk.

Project Overview

For Cortes Capital, I designed a logo and a modern, visually engaging website to align with their brand as the private investment office for the Love family. The website focuses on showcasing their investment strategy, core values, and team while providing a clean and authoritative presence online.

Challenges
One of the key challenges in designing for Cortes Capital was honoring the legacy behind the name. The brand was originally named by Tom Love before his passing, and the current team wanted to stay true to his vision while also modernizing the identity to remain relevant in today’s market. Balancing that respect for tradition with a fresh, sophisticated aesthetic required thoughtful collaboration and intentional design choices. Incorporating ongoing client feedback, we refined the visuals and navigation to create a brand that feels both timeless and forward-thinking.

Deliverables
Website Design | Logo Design

Project Team:
Lexi Dickens - Designer
Maddy Swain - Copywriter

The Logo

The logo design for Cortes Capital began with initial explorations of monogram concepts, aiming for a minimal yet elegant mark. As the creative direction evolved, I shifted toward crest-style designs inspired by historical paintings of Cortés the Conqueror, reflecting the client’s interest in heritage and legacy. The client immediately resonated with the crest concept and selected it during the very first round of reviews. The final logo blends historical symbolism with clean, modern lines—resulting in a bold, sophisticated identity that the client was incredibly happy with.

A collection of hand-drawn logos and emblems in a sketch style, featuring various shield shapes, crowns, and stylized letters, including the letter 'C' and 'E'. One emblem has a tree design incorporated into it. The motifs are roughly sketched with a charcoal effect.

Sketches

Sample of Gatena Medium font displaying numbers and alphabet.
Accumin Variable Concept font example showing alphabet and numbers.

Fonts

#022344

#D29554

Color Palette

Cortes Capital logo with a crown and heart design.

Primary Logo

Cortes Capital logo featuring a shield with a crown emblem and text.

Secondary Logo

Black and white graphic of a crowned heart inside a shield with striped background.

Icon

Logo displaying the text "Cortes Capital" in white on a black background.

Wordmark

The Website

View Live Website

The Cortes Capital website was designed to reflect a clean, professional brand identity with a touch of uniqueness that aligned with the client’s vision. During discovery, the client shared several inspiration sites that featured custom artwork and distinctive visual touches. To bring that same sense of individuality to their site, I used Photoshop to transform stock photography of Oklahoma landscapes into watercolor-style illustrations. This subtle artistic treatment added character and elevated the site beyond standard corporate visuals.

The layout was kept user-friendly and responsive, with a light color palette tied to the brand. Emphasizing the firm’s strategy, team, and values, the final result is a sophisticated site that communicates both professionalism and exclusivity—one the client was genuinely excited about.

Wireframe

Homepage

Cortes Capital home webpage with skyline, mission statement, values icons, floral image, and footer with social media link.
Sketch of a website layout with a navigation bar, banner, buttons, and content areas.

The Solution

Cortes Capital logo with shield and crown design on textured paper.
Four coasters with 'Cortes Capital' logo, featuring a crown inside a shield, displayed in navy blue, gold, and white colors.
Website design mockup for a financial company called Cortez Capital, featuring sections on strategy, history, core values, and more, with blue and gold accents.
Three smartphones displaying a financial services website, Cortes Capital, with text about empowering legacies, building futures, and disciplined execution. The screens show the company's mission, values, and a promotional image.